The TRICO® Technology Center located in Rochester Hills, Michigan, is an R&D powerhouse. This is where we perfect the science of visibility. With world-class development and testing equipment, a relentlessly inventive team of engineers and rigorous quality control standards, TRICO continues to deliver “First in Industry” innovations across the globe.
As a leading North American OE and OES supplier, and a “First in Industry” wiper blade innovator, TRICO offers superior wipers designed and engineered with OEM rigor and quality to satisfy the needs of both technicians and drivers.
From hybrid wiper blades and beam blades to conventional and specialty blades, TRICO offers more styles to fit driver needs than any other wiper manufacturer.
With more styles, lengths and wiper arm types, TRICO offers the best wiper coverage around. In fact, no other wiper manufacturer makes windshield wipers to fit more vehicles than TRICO.
TRICO helps drive customers to you with consumer advertising support that includes radio, television, online and other key media vehicles, as well as seasonal promotions that drive sales.
TRICO has a comprehensive array of merchandisers to prominently display our products, from deluxe mobile racks and dealer cabinets to corrugated prepacks. They’re easy to assemble, compact and offer bold visuals to help attract customer attention.